The Playback

Oct 23, 2017


JW Player’s Brian Rifkin says, “Intent to Watch Is the Buzzword of 2018” (Digiday)

“Advertisers are now paying ad rates for user-initiated video that are two to three times higher than autoplay video, and the fill rate is about twice as high.”

Online Video Ad Spend Grows by 46% in a year to overtake banner ads for first time (TheDrum)

“Advertisers spent a record £14m more on video ads than banner ads for the first time this year, as video advertising grew by 46% to become the fastest-growing ad format in the industry.”

Video Starts Up 26%, Ad Views Up 17% in Q2 2017, Finds FreeWheel (StreamingMedia)

“Much of the rise came from the increased adoption of over-the-top (OTT) video, which made up 29 percent of all online video ad views in the second quarter.”

How Many People Watch Netflix? Nielsen Tries to Solve a Mystery (DigiDay)

“‘The important part of this is it provides transparency for an environment that has been pretty much a blind spot for the studios and broadcasters,’” said Megan Clarken, the president of Nielsen’s so-called Watch division.

Interactive video ads reach tipping point (RapidTVNews)

“A 15-second interactive ad turns into 45 seconds’ worth of consumer time when they engage.”