The Playback

Nov 27, 2017


Top headlines and news across the digital video industry, curated each week by JW Player

Six key steps toward building trust in programmatic advertising (DigiDay)

“Seven in ten CMOs still have significant trust concerns about the quality of programmatic advertising.”

The pivot to paid heralds the rise of the chief customer officer at publishers (DigiDay)

“The role [of CCO] varies depending on the publisher, but all are responsible for understanding the customer’s experience and ensuring this perspective filters through the organization. CCOs have fingers in many pies, from sales to product to marketing. Often, the role includes driving partnerships with platforms like Facebook and Google.”

Here’s How Mobile App Publishers Are Defending Against Ad Fraud (eMarketer)

“Singular’s analysis of its mobile app network worldwide from September 14 to October 14, 2017, found that time-to-install (TTI) anomalies were used to prevent 36.1% of mobile ad fraud, followed by geographic outliers (20.9%) and IP blacklisting (18.6%).”

Fans expect poor quality for sports live streaming (RapidTVNews)

“Latency emerged as a clear factor contributing to the frustrations plaguing consumers. During live game-time streams, 64% expect buffering, 42% expect delays, 32% expect poor picture quality and 30% expect loss of service.”

AT&T, U.S. Prepare to Battle in Court Over Time Warner Merger (Bloomberg)

“A defiant Randall Stephenson told antitrust enforcers that AT&T Inc. would see them in court after the Justice Department sued to block the company’s $85.4 billion bid to buy Time Warner Inc.

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