The Playback

Dec 4, 2017


Top headlines and news across the digital video industry, curated each week by JW Player

The UK’s changing video ad landscape, in 4 charts “In the first half of 2017, advertisers spent £699 million ($930 million) on video ads — a 46 percent year-over-year increase — making video the fastest-growing digital format.”

Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows ” (Digiday) Creators still aren’t happy with the money they’re making off commercials and sponsorships Facebook sells. As a result, show makers are pushing Facebook to let them do the selling — and say they’re willing to take their shows to other platforms if the terms don’t improve.”

Online Ad Prices Rise as Industry Combats Counterfeit Inventory, Google Says (The Wall Street Journal) “The average price of ad space purchased through Google’s ad-buying systems has increased over the past three weeks, the company said, which it attributes to its adoption of the “Ads.txt” industry initiative earlier this month.”

Cheatsheet: How marketers are planning for ‘post-cookie’ digital media (DigiDay) “The race is on to own the best-scaled consumer ID proposition.”

HD streaming surges to 38% of mobile video traffic – exceeding mobile operator expectations (StreamingMedia) “Thirty-eight percent of all mobile video traffic globally is now High Definition (HD) — far beyond what mobile operators had predicted. While HD video was only 5.7 percent four years ago, it is now expected to reach at least 50 percent of video traffic by the end of 2018, reflecting the popularity of Over The Top (OTT) streaming video services.”

Publishers waste video ad impressions thanks to a programmatic flaw (DigiDay) “Some publishers are wasting up to 20 percent of their programmatic video impressions, even though programmatic video ad spend in the U.S. tripled from $3 billion in 2015 to $9 billion in 2017, according to eMarketer.”

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