The Playback

Dec 11, 2017

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Top headlines and news across the digital video industry, curated each week by JW Player

‘Great stories are never diminished by the size of a screen’: Framestore’s co-founder Mike McGee on balancing tech with storytelling (The Drum) “At JW Player Insights in London, where digital publishers and broadcasters come together to share best practices and learn about the future of video from industry experts, McGee said as long as it contains all the “vital ingredients” the size of the screen the story is told on is irrelevant.”

Tales From The Ads.txt Trenches (AdExchanger) “Ads.txt truly is an elegantly simple, universally accessible solution to a problem that’s bedeviled the industry for far too long. But in the rollout excitement, a few subtle issues are emerging that may have outsize effects on buyers and sellers without the right level of oversight.”

Forrester: The Walled Gardens And Mobile Video Dominate The Future Of Digital Ad Spend (AdExchanger) “I would say a lot of advertisers still see desktop display as the foundation of everything they do and mobile as an add-on but it’s becoming clear that going forward, advertisers need to flip that around and really be mobile-first in the way they plan digital display.”

How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of (Skyword) “Today, Twitch is among the biggest destinations for hosting channels and streams.”

Facebook videos may start with ads, just like on YouTube (Mashable) “ Facebook Watch , the company’s initiative for original shows, will reportedly test pre-roll video ads — a.k.a. commercials — before the actual video starts, AdAge reported Friday.”

Global OTT, pay-TV markets to grow by nearly 20% over next five years (RapidTVNews) “Solid growth is forecast for the pay-TV and over-the-top (OTT) TV industries in 138 key markets over the next five years, says a Digital TV Research report, reaching $283 billion by 2022.”