The Playback

Dec 23, 2017


Top headlines and news across the digital video industry, curated each week by JW Player

Facebook Watch, independent media, referral traffic: What’s doomed in media in 2018 (Digiday) JW Player’s Brian Rifkin predicts the death of long-form ads in 2018: “We’ll see ad length decrease to meet the demands of short-form video viewers. Six- to 15-second ads will dominate by the end of 2018.”

Ad Tech Predictions For 2018 (IAB Tech Lab) “These technology insiders offered up expert perspectives on myriad of topics that range from transparency to blockchain, and dynamic content optimization to connected TV—providing insights that could prove helpful in navigating the ecosystem in the next 12 months.”

Mobile video ad spending almost doubles worldwide (RapidTVNews) “Research from Smaato has shown the power of video within mobile advertising, highlighting the increasing dominance of in-app advertising over mobile web in overall worldwide mobile ad spending and also delves into the explosive growth of mobile video.”

2017: The Year That Changed Everything In Online Video (Tubular Insights) “The past year in digital video can be distilled down to three intertwined trends that together are changing the industry, and provide different implications for many players.”

Google Hopes Industry Ad Standards Will Quash Bad Ads And Blockers (AdExchanger) “It’s no surprise that one day after the CFBA debuted its enforcement mechanism, the Better Ads Experience Program (BAEP), Chrome issued a developer note announcing it would enforce the program beginning in February.”

OTT video ad growth triples in one year (RapidTVNews) “SpotX’s data revealed that the portion of overall ad budgets spent with OTT inventory owners increased from 8% in October 2016 to reach more than 26% of total spend for October 2017. This equates to nearly 18X year-on-year growth in advertiser dollars spent on OTT inventory.”

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