The Playback

Jan 8, 2018


Top headlines and news across the digital video industry, curated each week by JW Player

Apple Joins Alliance for Open Media: What Does it Mean? (Streaming Media) “While Apple’s technical motives might be simple, their strategic motives appear more complicated: If it wants to build a video service that competes with Netflix and Amazon, it has to deliver to all devices, not just its own.”

Digital Ad Spend Increases 23% Year-Over-Year in First Half of 2017, Hitting Record-Breaking High of $40.1 Billion, According to IAB Internet Advertising Revenue Report (IAB)  “Mobile captured 54 percent of total digital ad revenues—maintaining its status as the web’s leading ad format.”

YouTube was 2017’s biggest disappointment (Polygon) “Pull back the curtain on the $127 million earned by YouTube’s top 10 creators in 2017 and the 1.5 billion users logging in every month , and it would reveal a battle with impending “adpocalypses” and struggle to appease critics.”

Data And Diversification: How Publishers Survived 2017 (AdExchanger) “In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business.”

The Need for Speed in a Changing Media Landscape (Streaming Media) “The explosion in video content—along with a whole new array of video categories like VR, AR, and MR—means that technology needs to move faster than ever to keep up.”

Metadata Will Supercharge Video, But It’s Still Early Days (AdExchanger) “Metadata could offer insights that go deeper than content length, program or device type to include contextual data around mood, specific characters, products or moments within a longer video.”