The Playback

Jan 16, 2018


Top headlines and news across the digital video industry, curated each week by JW Player

Publishers are treating Facebook Watch like YouTube (Digiday) “It’s good for publishers to test new products, but publishers will generate the most revenue on their owned-and-operated properties, said Brian Rifkin, co-founder of digital video player company JW Player. He urged publishers to make sure they’re not cannibalizing their own sites by running their video on another distributed platform where the monetization is still unproven.”

How Many People Did That Story Reach? It Depends Who’s Counting (The Wall Street Journal) “Publishers have long used ‘unique visitors’ as a benchmark to compare the size of their website audiences and lure advertisers. But some media companies say the metric has become somewhat outmoded in an era when content is being disseminated widely on social media and other platforms.”

‘We’re losing hope’: Facebook tells publishers big change is coming to News Feed (DigiDay) “Facebook told them it will favor content that’s shared by users or otherwise actively engaged with. The thinking goes, according to those briefed, that Facebook believes prioritizing content that’s acted on will reduce the occurrence of fake and offensive content in the news feed.”

Ad Trackers Are on More than 75% of Websites (eMarketer) “In a recent examination of more than 144 million webpages loaded in more than a dozen countries, Cliqz and Ghostery found that 77.4% of all websites had at least one third-party tracker.”

YouTube is telling advertisers it has a new plan to clean up the video site (Recode) “The idea is to calm advertisers who worry that the ads they run on the site might end up next to something inappropriate, or worse — and to justify an ad price hike YouTube would also like to implement this year.”

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