The Playback

Feb 13, 2018


Top headlines and news across the digital video industry, curated each week by JW Player

Google and Facebook make up less than 5 percent of publishers’ digital revenue (DigiDay) Google and Facebook are the biggest tech companies in terms of advertising and biggest traffic sources for publishers, but they still only account for less than 5 percent of publishers’ digital revenue, a new report from publisher trade group Digital Content Next shows.

The current state of advertising data, in 5 charts (DigiDay) How advertisers collect, store and use people’s data is being scrutinized more than ever, in large part due to the General Data Protection Regulation . Starting May 25, businesses will need explicit consumer consent to use their data. This is more of a headache for the use of third-party audience data than first-party data that comes directly from the publisher.

‘Platform Publishing’ Delivers Growth But Risks Loom, Report Finds (The Wall Street Journal) Revenue from platforms like Facebook , Apple and YouTube increased 37%, on average, in the first half of 2017 compared to the same period a year earlier, for the companies that participated in the report in both years. The share of total revenue from platform publishing was 16% in the first half of 2017, up from 14% in 2016.

YouTube Go is launching in over 130 countries (The Verge) YouTube announced today that its YouTube Go app is launching in over 130 countries. YouTube Go is a redesigned version of the regular YouTube app (available only on Android) that’s designed for places with poor connectivity or expensive cellular data prices.

Streaming video key driver of global cloud data centre market (RapidTVNews) The seventh annual Cisco Global Cloud Index is projecting that cloud traffic will represent as much as 95% of total data centre traffic by 2021 as applications such as online and over-the-top (OTT) video feed the boom.

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