The Playback

Mar 26, 2018


Top headlines and news across the digital video industry, curated each week by JW Player

Mark Zuckerberg apologizes for Facebook’s data privacy scandal in full-page newspaper ads (The Verge) Notably, Zuckerberg’s initial Facebook post addressing the situation last Wednesday did not say he or the company was sorry. Not until his televised broadcast interview with CNN did Zuckerberg verbalize an apology , and only after days of deafening silence from Facebook’s top leadership on the subject since the Cambridge Analytica revelations came to light a little over one week ago.

Google Wants Publishers to Get Users’ Consent on Its Behalf to Comply With EU Privacy Law (The Wall Street Journal) Google will ask web publishers to obtain consent on its behalf to gather personal information on European users and target ads at them using Google’s systems.

Get ready to start seeing more local ads on YouTube (TechCrunch) YouTube will increase the number of ads that some users see between music videos, part of a strategy to convince more of its billion-plus viewers to pay for a forthcoming subscription music service from the Google -owned video site.

‘You have to pay to play’: Confessions of an influencer on Facebook’s algorithm changes (DigiDay) When Facebook changed its algorithm to favor content from friends and family in January, ad buyers began telling their clients to focus on influencer content because it was less likely to be buried in the news feed. As a result, influencers understand their worth and are raising their rates.

Google Chrome’s next update will finally block autoplay videos that have sound (The Verge) The next update to Chrome ( version 66 ) will include changes to autoplay videos that mean the browser will only play them automatically if the sound isn’t playing by default, or if you click and interact with the site, or have previously “shown an interest in media on the site.”

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