JW Player worked with Penske Media to improve viewer engagement and monetization.
Penske has built a media empire by bringing together some of the top names in entertainment, music, and fashion. With brands such as Variety , Rolling Stone , and WWD , you most likely have recently turned to a Penkse publication for the inside scoop on your favorite band or designer.
However, in order to fund the great journalism that goes on at these publications, Penske needed a video and technology partner that could significantly expand its viewer engagement and monetization opportunities – and that’s where JW Player comes in.
In our newest case study, learn how JW Player helped Penske drive a 20% lift in ad revenues and an 18x increase in video plays for Variety. Download the full version here .
To learn more about becoming a video-first publisher, schedule time to speak with a video expert.