Video experts on hand to discuss the value of implementing Video Player Bidding.
AMSTERDAM, Sept. 12, 2018 — SpotX, the global video advertising and monetisation platform, and JW Player, the world’s largest network-independent video platform, are teaming up at IBC 2018 for joint strategy sessions and demonstrations in Hall 14 Booth G16 .
The SpotX and JW Player teams will demonstrate the monetisation potential of Video Player Bidding, a market-changing header bidding solution built directly into JW Player and powered by SpotX. Launched in February 2018, Video Player Bidding reduces loading times and improves monetisation by allowing JW Player’s clients to easily access SpotX’s demand marketplace as well as its ad serving capabilities.
Historically, the potential of header bidding has not been fully realised in digital video due to the difficulty of implementation and fragmented nature of the marketplace. Now, JW Player and SpotX offer the only video header bidding solution for media companies and broadcasters. By integrating directly into the video player, the ad decision is made server-side before a viewer hits play. This reduces latency, leading to higher fill rates and increasing ad revenue. Buyers will also have access to video metadata, such as content data, before they bid, allowing better targeting and thereby increasing the value of the opportunity and ultimately maximising CPMs.
Sean Buckley, Chief Revenue Officer at SpotX explains, “Video Player Bidding is a solution built by two video-first companies to target the specific complexities of video advertising. We saw that the industry needed a simple and elegant product which could empower publishers to monetise effectively without the problems they had faced in the past. Partnering with JW Player allowed us to develop this product unlock value across the ecosystem.”
Brian Rifkin, Co-founder & SVP of Strategic Partnerships stated, “As media companies and broadcasters look to maximise their revenue, programmatic video advertising is a critical source of demand for their inventory. Over the last several months we’ve seen the partnership with SpotX increase fill rates and CPMs for clients of all sizes. We look forward to highlighting how this offering can help media companies and broadcasters at this year’s IBC Show.”
JW Player will host clients and partners at its booth in Hall 14, Booth G16 during IBC from September 14th to 18th. In addition, JW Player and SpotX are hosting a joint canal cruise party on Sunday, September 16th.
About JW Player
JW Player is the world’s largest network-independent video platform. Founded in 2008 as the first open source video player, today JW Player serves customers who span the globe across 193 countries, and range from Fortune 500 companies to video-centric small businesses. The company’s flagship product, JW Player, is used to stream 20 billion videos per month across all devices — mobile, desktop and OTT. In addition to the player, the company’s services include advertising, analytics, data services, video hosting and streaming. The company is headquartered in New York, with offices in London and Eindhoven.
SpotX is the leading global video advertising platform that enables media owners and publishers to monetise premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetisation solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behaviour, manage access and pricing, and maximise revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimising media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.
Headquartered in Denver, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more at www.spotx.tv and follow @SpotX on Twitter and LinkedIn.