Video Engagement

Boost Audience Engagement with Video Intelligence

With signals from billions of plays across the JW Player network, we surface the most relevant content to deepen engagement (and drive more plays).

Watch Overview
Drive 30% more plays

Article Matching

Our publishers report that 60%+ of their articles do not have video content – a missed opportunity to monetize. Article Matching automatically inserts a relevant video from your content library into any post from the moment it goes live.

Deepen Audience Engagement Publishers enjoy a click-to-play rate increase of over 70% compared to trending or manual playlists.
Leverage Video Intelligence Using the Open Graph title of the article and your meta data, Article Matching runs a search query against your video library.
More Opportunities to Monetize By adding the most relevant video from your library to text articles across your sites.
Seamless Workflow Integration Your articles will automatically have relevant video the moment they go live.
Drive 35% more plays


Don’t just intrigue viewers, keep them watching. Our Recommendations engine analyzes billions of signals from viewing activity across the JW Player network to recommend curated playlists from your video library to every individual viewer.

Maximize Viewing Sessions Customers using Recommendations generate 0.9 incremental plays per initial play.
Automated Content Curation Simply turn it on in your JW Player dashboard or manage through APIs.
Powered By Our Network Automatically curated playlists based on viewing activity from our vast network.
Increase Ad Revenue Drive incremental views and see a significant increase in time watched and ad impressions.

Discover Insights About Your Videos

Make strategic decisions to optimize content and ad views. Integrate our video analytics with your existing tools, including Google Analytics, Adobe, Nielsen, Comscore, Conviva & more.

Real-Time Metrics Access real-time video activity on your network to make critical business decisions as soon as you go viral with JW Player's analytics suite.
Cross-Device Insights Understand how your content is performing across desktop and mobile web, as well as mobile and OTT apps.
Custom Reporting Create and save custom reports including views by player ID and playlist ID -- unique insights you won't get from 3rd party video analytics providers.
Maintain Viewer Engagement Quickly identify and act on the exact friction points in your media that are causing churn in viewer engagement.
88 % Customers increased video viewing by 10% Source: TechValidate
90 % Customers saw team productivity increase by 10%+ Source: TechValidate
9 of 10 Companies rate JWP better than any other online video platform Source: TechValidate

Start increasing your views and ad revenue.

Get started. Talk to our industry experts.